A simple test for a logo that lasts
Three quick checks that show whether a logo will still work years from now.
Identity
Noah Reed
3 min read
A lasting logo works small, works in one color and still feels right after a year. Test those three things before you fall in love with it.
Where to start
Pick one small, visible change and try it this week. Notice what your customers respond to, then build from there.
Small steps add up faster than a full rebrand, and they teach you what to do next.
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