The blog
Notes on
brands that last
Practical ideas on strategy, identity and motion from our studio.
Latest posts
Strategy
Why most rebrands fail in the first week
A new logo can’t fix a confused company. Here’s what to get right before launch day.
Ava Stone
4 min read
Identity
A simple test for a logo that lasts
Three quick checks that show whether a logo will still work years from now.
Noah Reed
3 min read
Motion
Motion is part of your brand now
How your brand moves on screen says as much as how it looks.
Mia Cole
5 min read
Identity
How to choose a color palette people remember
Start with one color you can own, then build a simple system around it.
Ava Stone
4 min read
Web design
Plan your website before you design it
A clear structure saves weeks of redesign. Sketch the journey first, then the pages.
Noah Reed
5 min read
Strategy
Finding a brand voice that sounds like you
Your words shape how people feel about you. Here’s how to make them consistent.
Mia Cole
3 min read