Kiln
A launch campaign that made electric bikes feel like freedom.
Electric bicycles
Campaign, motion
The brief
Kiln had a good product and a forgettable presence. The goal was to give the company a clear point of view and a look people would recognize at a glance.
What we did
We started with positioning, then built the whole project around one simple idea. Every piece was tested in real use before it was finalized.
The result is a brand the whole team can use with confidence every day.