Novu
A friendly brand that makes personal finance feel simple.
Personal finance app
Strategy, product brand
The brief
Novu had a good product and a forgettable presence. The goal was to give the company a clear point of view and a look people would recognize at a glance.
What we did
We started with positioning, then built the whole project around one simple idea. Every piece was tested in real use before it was finalized.
The result is a brand the whole team can use with confidence every day.
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